I read an article over at PRDaily about building your personal brand and how it can lead to new opportunities. One tip is to "choose a portfolio." In other words, chose a medium to showcase who you are, along with your skills. I think blogging is the perfect medium to display these attributes.
I then decided to update my resume, complete with a self-logo. For the final product I chose the periwinkle! because it's not a color I see often, and it's perceived as an imaginative and creative color.
Have any of you guys taken steps to brand yourself?